“Matcha tea is gaining significant traction in India,” says Anand Ramanathan, partner & consumer industry leader at Deloitte ...

Cutting back on caffeine? These nine coffee alternatives offer energy, focus, and flavour—without the jitters. From matcha to ...

Indian celebrities and content creators are moving beyond endorsements — building ventures, raising capital and turning fan bases into customer bases ...

A Singaporean food influencer, Calvin Lee, experimented with matcha fried rice, incorporating matcha powder, eggs, garlic, ...

Matcha, a finely ground green tea powder, offers remarkable benefits for skin health, both topically and internally. Rich in ...

Are you seeing matcha everywhere? Non-traditional uses of this "trending" ingredient, like a matcha biryani, have gone viral on social media.

If matcha was the bold, buzzy wellness icon for Gen Z, then Hojicha is its laid-back counterpart—calmer, cosier, and just as ...

New Delhi [India], July 7: Tim Hortons India is excited to announce the nationwide launch of its all-new Matcha range, now available at all outlets across the country. Bringing the globally ...

Gourmand scents are a five-course meal for the senses, and with 2.2 million social media posts, the craving is only growing ...

If you’re pondering which tea deserves a spot in your morning routine here’s a breakdown of Matcha outlining which one is ...

From Sunday brunch menus to your daily cleanser — matcha has made a bold leap. Fueled by Instagram aesthetics and Gen Z ...