Natividad, a veteran of TikTok and Google, will join the company as its new president of ad sales later this month.

TelevisaUnivision’s U.S. ad sales president Donna Speciale is stepping down from her role. She will be replaced by Tim ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or ...

YouTube unveiled new AI-powered tools to better connect creators to possible brand partners at its 2025 Newfronts.

This move can impact all Instagram and Facebook subscribers and the future of the global advertising industry.

In today’s fast-paced world, businesses are flooded with data — customer behavior, sales numbers, web traffic, social media engagement, and more. But data alone doesn’t drive growth. The real ...

Stephen Bedard explains to the class how it's important for the dealership to connect with customers. CHESHIRE, Mass. — ...

Jeremy Gates said there's "a lot of work to do" leading up to October, getting to know players and where they're at in their ...

Oakmont Country Club isn’t necessarily the place where a player expects to shoot the round of his or her life. Certainly ...

Running ads without knowing what’s really working is like driving blindfolded. You might reach your destination, but it’ll take longer—and cost a lot more. That’s why accurate attribution data is so ...

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...

Knowing what different generations want is important, but for a brand to really succeed, it needs to tap into universal needs ...