Since its establishment in 1970, National Foods Limited (NFL) has maintained its legacy as one of the top food companies in Pakistan. In a bid to stay ahead of the competition, both locally and ...

Shopify reports small businesses are driving sustainable innovation, overcoming challenges to meet consumer demand for ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...

It's early days for the agentic revolution, but new data from Okta suggests there's a lot of work to be done to convince ...

Consumer Reports asks, Are you sick of companies giving you bad customer service when you have a problem with billing or product performance? Learn how to get your complaints taken seriously and ...

In Schedule 1, the customers are the backbone of your drugs business, so you will want to get as many as possible and establish a strong relationship with them.

65% of a company’s business comes from existing customers, it costs 5X more to acquire a new customer than it does to retain a returning one, and more brand loyalty statistics.

The Importance of Demographics to Marketing. Businesses market products or services through targeted approaches to different segments of the population. Demographics are the statistical component ...

Most conversations around personas happen with the marketing or product teams. These groups use personas to define typical customers by their demographics, likes, values, backgrounds, goals ...

Customer profiling is a helpful tool for business owners to understand their customers. It can be used to help target a business’ marketing efforts to ensure that they’re aligned with what their ...

Additionally, customer demographics change over relatively short amounts of time: people change their name, address, age, marry, have children, switch jobs, get promotions, adjust their income ...