Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

Get my 12 favorite biz ideas for 2024, with full launch plans included here: <a href=" Discussing some white whale opportunities with@NikonomicsPodcast! We also chat about masterminds and how to build ...

Customer loyalty needs to be cultivated, especially in today’s digital world. Brands can take a lesson from Norm from 'Cheers ...

The customer experience landscape is undergoing significant transformation because of advances in artificial intelligence (AI ...

With the wind blowing more and more in a direction chosen by the consumer, wouldn’t it be wise to listen to what they have to ...

Top Hispanic radio sellers share candid advice for advertisers: build long-term trust, embrace culture, and speak to Latino audiences.

Daliana Liu was a data scientist at Amazon and a startup before leaving the industry to run her own business. She still gets ...

It's a delicate balance using customer data to create memorable experiences without jeopardizing the relationship you’ve ...

Southwest Airlines has put a price tag on checking bags, a coveted free perk that is about to disappear as part of ...

Economic uncertainty and consumer hesitancy translated to a more muted spring selling season for public home builders. In the ...

Cynthia Zwick runs the Residential Utility Consumer Office, a state agency that represents utility customers in cases at the ...

is that companies are using a cornucopia of collection methods and sources to capture and process customer data on metrics, with interest in types of data ranging from demographic data to ...