In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

When How&How was commissioned to rebrand e-commerce platform Big Cartel, one thing was made crystal clear – the logo had to ...

Maple tells IGN that a logo design would normally take around six months to make, as it involves a lot of back and forth. But ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

Google’s new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors blur into each other. The new “G” is Google’s biggest update to its visual ...

Leaders can take the principles of strategy used in boardrooms across the world and apply them to their own lives, as explained in this HBR Executive Masterclass. BCG’s Rainer Strack and colleagues ...

To improve how businesses use unstructured data, leaders should follow a series of steps that begin by addressing ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Here, if you have ever dreamt of opening a confectionery on Mars, about an aerospace technology startup around Saturn, or ...