Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

Picking an avatar in Roblox is one of the best parts of the game. There's a variety of pre-made characters you can choose ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...