These products might feel more “natural” because they react with the sun to change your hair’s hue. While you technically can use these products as an alternative to bleach, Joerger advises ...

Granted, if you want to go from brunette to blonde or make a drastic change, you're going to need bleach to help you out, but if you just want a natural, sun-kissed glow, or to get a bit brighter ...