Choosing the right eyeliner isn’t just about colour, it depends on your skin tone and type. From fair to dark skin, oily to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Pro makeup artists share their tips for perfecting the technique that’s quickly become the new industry standard.

Lash extensions are popular nowadays, but not every set looks or feels the same. If you’re after soft, natural, and ...

With summer comes higher temperatures and a change in our makeup routine. When you have mature skin, there are tips and ...

I’m walking you through my step-by-step, everyday makeup routine – perfect for a fresh and natural look. I share my must-have ...

In true Lorelai Gilmore fashion, the whole beauty routine is fast, easy, and leaves you looking like the best version of yourself.

The foundation shade rule that makeup artists use and this professional secret ensures perfect color matches every time ...

In today's Miss Manners column, advice columnist Judith Martin responds to the etiquette of commenting on another person's makeup and offering subtle alternatives.

Swimming in lakes, rivers, and other natural bodies can raise your risk of coming into contact with pathogens that can make you sick. Here are precautions you can take to lower your risk.