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The magic of Korean beauty never ceases to amaze us. On TikTok, thousands of tutorials showcase the latest trends from Seoul ...

When Hailey Bieber included the peptide lip treatment as one of the debut offerings from her cosmetics label Rhode in June ...

The rapper and former City Girls member discusses her new collab with the brand and why she loves controversy.

Key Takeaways The Valentino Beauty Puffer Gloss multitasks to deliver pigment, moisture, shine, and a brand-developed plumping effect in a single lip product.We tested it and found it to be worth ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Swelling and bruising are common side effects after getting lip fillers. While these symptoms typically resolve on their own ...

Gen Zers are touting Sharpies as a cheap alternative to lip liners. They are, obviously, not intended for body parts — and I learned why the hard way.

Want to try the Y2K fashion trend without looking outdated? Here’s how to style it the right way, with modern, flattering ...

For this look, Bachik opted to give Gomez a soft, short shape as opposed to the long, dramatic claws we sometimes see on ...

My mom browsed with me, suggesting some bags she thought I’d like, and said, “You’re becoming toda una señora,” which ...

A woman went viral on TikTok for revealing the side affects of the trendy lip flip procedure, which involves involves injecting neurotoxin in the area surrounding the upper lip, to make them flip ...