Vanity metrics, like reach, engagement and traffic, are nice to have. But they ultimately don’t tell the full story.

Google Jules rewrote major parts of my code. And I didn't just watch it work, I shipped its changes. This is real. But there ...

If you’ve ever admired a sleek website and thought, “Wow, this is clean,” you’re probably looking at the front end. But behind every pixel-perfect layout, there’s a server somewhere sweating bullets.