Most memes don't make a lot of sense. They come out of random moments on video or TV, like the newest "Oh no baby, what is you doing?" meme. You might not understand it right now, but once you see ...

Nickelback the Meme: A Complete History of How We Came to Hate a Successful Band A record deal, a Comedy Central commercial, a single song and a single person might be to blame.

Meme theory: Do we come up with ideas or do they, in fact, control us? Mankind's greatest inventions are all the result of individual flashes of inspiration – or are they?

The history and psychology of the Basic Meme tells us how we got here. By Natalie Reilly. July 8, 2017 — 3.56pm. Save. Log in, register or subscribe to save articles for later.