"As someone who’s worked the nightlife for years, the scene always changes. Richmond used to be it, then Downtown, then ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

I was on cloud nine, and attending these college football media days didn’t even feel like work, LMT sports reporter Clara ...

Penn State could be an attractive candidate for multiple appearance son ESPN's College GameDay pregame show this season.

TCU coach Sonny Dykes said it took "surgery by chainsaw" for the face-lifted Big 12 to get to this point. Now it's time for ...