The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

"As someone who’s worked the nightlife for years, the scene always changes. Richmond used to be it, then Downtown, then ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

I was on cloud nine, and attending these college football media days didn’t even feel like work, LMT sports reporter Clara ...

TCU coach Sonny Dykes said it took "surgery by chainsaw" for the face-lifted Big 12 to get to this point. Now it's time for ...

Not every college has its own creamery and boasts its own variety of cheese, but Washington State University makes their own delicious brand.

Fans of EA Sports' College Football 26 are counting down the days to the release of the game. Now, the franchise is giving fans a glimpse of a new mascot.

EA Sports unveiled several new features coming to College Football 26. Here's a look at new pregame rituals, mascots and Dynasty and Team Builder modes.

Nearly three dozen mascots are being added to "College Football 26," along with some of the most classic runouts in college football.