News

AAC rebrands as 'The American,' adds eagle mascot with Iverson arm sleeve
Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...
AAC changes name to 'American Conference,' introduces mascot Soar as part of rebranding intiative
In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...
Sportico on MSN15h
The Eagle Is Branded: The American Unveils First Conference Mascot
The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a ...
Times Herald-Record on MSN8h
American Conference rebrands, adds league mascot ahead of 2025-26 football season
The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...
Ranking all 16 Big 12 logos from worst to first
The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...
AAC rebrands as American Conference in move designed to fuel growth in changing college landscape
The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly ...
American Athletic Conference rebrands to American Conference, controlling its destiny
The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...
Laredo Morning Times on MSN5d
Sandoval: Big 12 media days sparks the beginning of college football
I was on cloud nine, and attending these college football media days didn’t even feel like work, LMT sports reporter Clara ...
American Athletic Conference rebrands as The American Conference
On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...
Lee Corso to be honored at ESPYS as he begins his farewell from 'College GameDay'
Lee Corso will be honored at the ESPYS as he prepares for his final season on ESPN’s “College GameDay.” ESPN’s president of ...
Memphis Offered Huge Nine-Figure Payment to Power 4 Conference for Membership Bid
The University of Memphis reportedly offered the Big 12 a nine-figure deal and would waive five years of revenue distribution for membership in the league. / Stu Boyd II-The Commercial Appeal / USA ...