Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The University of Memphis reportedly offered the Big 12 a nine-figure deal and would waive five years of revenue distribution for membership in the league. / Stu Boyd II-The Commercial Appeal / USA ...

"As someone who’s worked the nightlife for years, the scene always changes. Richmond used to be it, then Downtown, then ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...