“Eco-friendly” is another label that young beauty shoppers, in particular, are looking for. How do consumers decide on which clean and green brands to buy? Burt’s Bees and The Honest Company ...

Jessica Alba is not only a successful actress but also a businesswoman thanks to her brand, The Honest Company — but her estranged husband, Cash Warren, has links to the brand as well.

The California native of Mexican heritage founded her baby and beauty brand, The Honest Company, in 2012. According to a 2021 ...

Steve Granitz/FilmMagic In 2012, Alba founded Honest Company, and while she stepped down from her role as chief creative officer in April 2024, she remains on the organization's board of directors.

Nary a day goes by without a random celebrity launching a beauty or tequila brand ... and Jessica Alba—whose company Honest was one of the first celebrity brands to fully explode in the consumer ...