A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

His Rainbow Loom, which kids use to make rubber band bracelets, is one of the hottest toys of this holiday season. It's been nominated in three categories as the Toy Industry Association's Toy of ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too.

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo li… ...

The kit, which includes a Rainbow Loom, a mini Rainbow Loom, hook, 600 rubber bands and clips, is all one needs to get started making the bracelets.

The principal of a Park Slope, Brooklyn, elementary school is taking down the latest threat to kids' learning: Rainbow Loom bracelet-making kits. The Facey Family/flickr The bracelets -- bright ...

A Park Slope school has banned the Rainbow Loom kits because they were distracting kids in class and causing teasing.

Robert Miller “Therefore, starting immediately, your children are no longer allowed to bring any Rainbow Loom bracelets or the kits to school,” the letter notes.

Ng and his wife began selling the first Rainbow Loom kits in July of 2011. They would sell kits to anyone who would buy them.