Current king of the charts Ed Sheeran ... brand Hoax, he’s invested in the company, which hails from the same county he’s from in the U.K., reports The Sun. Explore Explore Ed Sheeran ...

Glastonbury headliner Ed Sheeran ... various Hoax T-shirt designs, each given names. The Wait T-shirt, featuring a photograph by Suffolk-based photographer Tim Nunn, is also worn by Sheeran ...

But it turns out, it was all a hoax. On Wednesday, Ed snapped a photo of his bare chest, writing, "Was only joking about the lion." Still, it was a pretty elaborate hoax. In July, he told the BBC ...