Current king of the charts Ed Sheeran ... brand Hoax, he’s invested in the company, which hails from the same county he’s from in the U.K., reports The Sun. Explore Explore Ed Sheeran ...

But it turns out, it was all a hoax. On Wednesday, Ed snapped a photo of his bare chest, writing, "Was only joking about the lion." Still, it was a pretty elaborate hoax. In July, he told the BBC ...

Ipswich Town have launched a collaboration with Suffolk clothing company Hoax, which has strong links to musician Ed Sheeran. The Blues have started selling a new range in conjunction with the ...