Inc. is expanding its portfolio of Hi-Chew products with the debut of Hi-Chew Soda Pop Mix. The new candy is a response to US consumers demand for “unique, innovative, and non-traditional candy ...

The cola flavor offers "real cola flavor with hints of vanilla and cherry" with a "slight effervescent texture on your tongue" as you chew. As for the orange soda, Hi-Chew promises a "perfect ...

An immersive pop-up inspired by HI-Chew's vibrant packaging The pop-up mimicked the vibrant colors of HI-Chew Bites’ packaging Joanne Hsu, senior brand marketing manager, Morinaga, explained.

The new brand mascot comes as Morinaga, Hi-Chew’s parent company, looks to expand its reach in the U.S.—and as brand mascots are experiencing something of a resurgence in American pop culture.

The brand is bringing new internationally inspired flavors to life for Miami travelers this month with the HI-CHEW ® Getaway Mix Layover With internationally inspired flavors rising in ...