This week in branding news, OpenAI’s employees were shocked by a proposed logo change ... and wireframe illustrations). The news: Hi-Chew, the fruity Japanese candy brand that’s now also ...

HI-CHEW® kicks off portfolio refresh with updated ... with updates like a lowered logo for better shelf visibility. Larger, easier-to-read flavor names for quick flavor recognition.

Froyo lovers, here's an interesting flavor you might want to check out! Just in time for National Candy Month, HI-CHEW is ...

In celebration of National Candy Month, the Fantasy Mix-inspired flavor is a cool and refreshing frozen summer treat ...

Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing.

Yogurt chain latest limited-edition summer flavor, Hi-Chew Blue Hawaii Tropical Candy, is inspired by the Japanese candy's Blue Hawaii flavor.

The brand's fan-favorite flavors are getting a vibrant refresh, with updated packaging and reversed chewlet colors for HI-CHEW® Original and HI-CHEW® Tropical Mix IRVINE, Calif., May 6 ...