under the lights at Riyadh Golf Club on Thursday. You can watch all the, ahem fireworks, from 10 a.m. to 3 p.m. ET live on FS1.

In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

Up first, the season-opener at Riyadh Golf Club in Saudi Arabia where the 54-hole event is being played under the lights, and Adrian Meronk emerged as the champion. The native of Poland opened ...

The second TGL match took place Tuesday night as Tiger Woods' Jupiter Links Golf Club fell decisively to the Collin Morikawa-helmed Los Angeles Golf Club. While most golf fans were pumped to see ...

LIV Golf announced Wednesday that Scott O'Neil will take over as the league's chief executive officer, effective immediately. O'Neil is replacing the inaugural CEO and commissioner Greg Norman ...

With "Yetis" out, the only name that really stands out to me personally is Hockey Club. I believe they should keep the name and logo as is, maintaining continuity. However, unless the fan vote ...

On Monday, NHL insider Frank Seravalli confirmed that leaked logos for each of the three remaining options - Utah Hockey Club, Utah Mammoth and Utah Outlaws - are indeed legitimate. These logos ...

Mammoth and Hockey Club. On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options.

The potential logos for Utah Hockey Club’s future team name were leaked on social media Monday in a new development as part of the franchise's quest to find a permanent nickname and mascot.

The Utah Hockey Club's potential revised logo – the current one is a puck – appears to be a combination of a snow creature and the Wasatch mountains. Perhaps, it's what the Yeti logo could ...