Heineken Refreshes the Parts Other Beers Cannot Reach’ was written by Terry Lovelock in 1973, when he was a copywriter at the Collett Dickenson Pearce ad agency. It was a golden time in British ...

The alcohol-free beer market is small but growing; Heineken aims to “supercharge” it by normalising the category. Why it matters. There’s a potentially large untapped market for alcohol-free beer ...

This activity is part of Heineken’s corporate strategy to harness innovation to drive revenue growth in the face of falling beer sales. The Ideas Brewery ‘60+ Challenge’ innovation platform was the ...

Heineken has secured its growth potential from emerging markets by confirming today that it's acquiring Femsas beer activities, in a move that received a warm welcome by the market. Heinekens debt ...

Heineken has unveiled plans to extend its non-alcoholic beer brand Fayrouz into western markets and is understood to have handed the brand’s £25m advertising account to TBWA/ London. The agency has ...

Heineken drinkers certainly don't seem to find the group's products bitter – with the firm's turnover at some €450m. I have always found beer bitter, but Heineken shares sweet.

Heineken is cutting 8,000 jobs and trying to “move beyond beer” after the pandemic hammered sales. The brewer of Moretti and Amstel said in an earnings statement on Wednesday that it will ...

He added weak beer volumes in Europe towards the end of 2024, and the timing of Easter this year could impact Heineken. Heineken’s shares were up 12.6% as of 12 p.m. London time, while AB InBev ...

Under the terms of the deal, Heineken will take ownership of the Bedele and Harar beers. Bedele, which was developed by Czech brewers in the early 1990s, has a strong following in western Ethiopia.