First, it was part of a massive Harley event in Milwaukee, meant to celebrate the company’s 100th anniversary, and then its image was used on a Miller collectible beer can released that same year.

Most automakers might slam the brakes on a marketing partnership with a beer company for, well, obvious reasons. Not so for Milwaukee neighbors Harley-Davidson and Miller High Life, which this ...

Miller Lite has unveiled plans to be the exclusive malt beverage sponsor for next year’s Harley-Davidson 105th Anniversary Celebration in the US.

Harley-Davidson Inc. and Wisconsin Brewing Co. have teamed up to brew a non-alcoholic beer. The Road King ... the director of marketing for the Miller Brewing Co. from 2005 to 2007 and with ...

The Harley-Davidson Museum will ... focused on Milwaukee’s legendary beer- and sausage-making heritage. The narrated journey through the Menomonee and Miller Valleys and downtown highlights ...