Hard candy may look like it's pretty set in its solid form, but you can actually turn it into light and airy cotton candy.

In an exclusive conversation, Rajiv Kumar, Vice Chairman of DS Group, delves into the remarkable success story of Pulse—a Rs ...

Pulse Candy by DS Group has become India's top hard-boiled candy brand, recording sales over INR 750 crore in FY 2024-25. Its ...

Mango once captured 50 per cent of the hard-boiled candy market, with raw mango accounting for 26 per cent of this share, making it the dominant flavour profile within that segment.

The Dharampal Satyapal (DS) group, which distributes the brand through 35 lakh distributors, now plans to expand the brand into new formats to increase the brand's penetration ...

Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its ...

Pulse, a hard-boiled candy launched 10 years ago, has surpassed ₹750 crore in annual revenue, making it India's best-selling candy. The kicker? It did so with almost no advertising.

Pulse has grown at a 15% CAGR and commands a 19% share in India’s hard-boiled candy market, with distribution across 3.5 ...

Plastic eggs have been taking the place of the hard-boiled variety for egg hunts for years. They’re cheap, they’re bright, they’re easy to fill with candy or coins, and they’re reusable.

The company reported sales of 750 crore units of Pulse candy at Re 1 per unit, generating Rs 750 crore in revenue during 2024-25. The current valuation of India's hard boiled candy market stands ...

A hard-boiled candy infused with a tangy spiced centre, it did more than capture consumer interest—it restructured the competitive dynamics of India’s Rs 6,000 crore confectionery market.