We tested hundreds of products for our 2025 Shop TODAY Beauty Awards. Shop winners on Amazon from e.l.f, Saie, Burt's Bees ...

On top of her work as a stylist for Bella Hadid and Kim Kardashian, Jen Atkin founded her own brand, Ouai, in 2016. Atkin ...

Menmin Made Check out the TikTok here. Menmin Made is a small business founded by Paulina Hoong to showcase AAPI-inspired art ...

Dry shampoos have come a long way since their inception. Not only can they save you washing time, but can make your locks ...