With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses ...

Ben Affleck, Seal and Vin Diesel's 2025 Super Bowl commercials received mixed reviews from fans online after airing during ...

Haagen-Dazs turns to the stars of one of the world's biggest film franchise for its 2025 Super Bowl commercial, ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

The Muppets forever. The creative team over at Booking.com demonstrated their genius vision by enlisting Kermit, Miss Piggy, ...

At about $7 million for a 30-second spot, nearly 40 companies are advertising in Super Bowl 59. See which ones here.

EXCLUSIVE: UTA has signed multi-platinum, Grammy-winning rapper and actor Chris “Ludacris” Bridges for global representation ...

Twenty-two years after a horse reunited with its trainer during a break in the Super Bowl action and took the top spot in the 2013 USA TODAY Ad ... national block. Haagen-Dazs and Coffee mate ...