Häagen-Dazs launched its first Super Bowl commercial, starring Vin Diesel, Michelle Rodriguez, and Ludacris, bringing an ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far ...

It’s a uniquely American tradition. Millions of people will gather around their TV sets on Sunday to eat 1.47 billion chicken wings, watch dozens of $7 million commercials and place more than $1 ...

How are major brands such as Magnum and Häagen Dazs responding to the growing ‘snackification’ trend while staying on top of ...

Häagen-Dazs signature flavours have been transformed into a convenient stick format, uniquely shaped as the brand’s cartouche ...