HBO logo reappears on channel after "Max" debrands to old name. Story by Rob Beschizza • 2w. H ome Box Office is a legend in American television, one of the industry's most famed and prestigious ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), ... In this case, it’s a brand. A logo. A name on a TV screen.

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...