HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

Discovery’s decision to revert the name of Max to HBO Max after just two years ... before we can get used to one dumb name” — here the HBO Go logo appeared on the screen — “some genius ...

logo and tone. This consistency is typically associated with trust and loyalty. The shift from HBO Max to Max disrupted this consistency, leading to confusion about the platform’s identity and ...

The Max rebrand was first unveiled in 2023 as a streaming destination for HBO with a dedicated homepage experience along with Max Originals, Warner Bros. films, the DC universe, the Wizarding ...

Others have likened the previous change from HBO Max to Max to the famous ’80s New Coke marketing debacle. Aaker said WBD’s flip-flopping from HBO Max to Max to HBO Max was an example of ...

From Euphoria memes to an Uno reverse card and Game of Thrones’ Daenerys rising from the flames with the HBO Max logo, the response was fast, witty and unexpectedly effective. This, said ...

Max is changing its name back to HBO Max, and much like The Joker in one of Warner’s DC Universe films, I can’t stop laughing. Three years have passed since the mega-merger that birthed Warner ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to highlight HBO's strong brand recognition and quality content. WBD's ...

After consigning its streaming service HBO Max to the dustbin in favor of the ... While packaging, imagery, and logos change, rebrand reversals are less common. Leading the rollback hall of ...

The Warner Bros. streamer had a full circle moment and is now called HBO Max. The social media handles of the streamer had a ball while making the announcement. Warner Bros Discovery announced on ...