The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

As part of a sprawling re-branding effort, the league formerly known as the American Athletic Conference (or AAC) announced ...

The American Athletic Conference name no longer exists. The conference has went with a trendier, shortened version.