you might assume that Guinness 0 has no alcohol — after all, it says "zero" right on the can. However, in the U.S., a product can be categorized as non-alcoholic as long as it has less than 0.5% ...

I knew Guinness had become cool when a friend told me they were considering a branded tattoo. We meandered down the street one Saturday morning and they pointed to one of their triceps. Their ...

Doubling investment in 0.0 One of the key levers of Guinness’s growth in recent years has been its non-alcoholic variant, Guinness 0.0. Guinness 0.0 now represents 12% of the brand’s net sales in ...

The strategy of dividing and conquering can be a hit or a miss for businesses ... like when it recalled its first attempt at the Guinness 0.0 drink in 2020, fearing possible contamination.