Outdoor guerrilla marketing can take some pretty unusual forms. For example, the Seattle Mariners baseball team released 75 hot dogs via parachutes into the stands of T-Mobile Park as “Heaven Is a ...

Guerrilla marketing is a product promotional campaign that relies on one-on-one interactions to create a buzz for a new product.

Duolingo’s guerilla marketing at Charli XCX and Troye Sivan's “Sweat Tour” generated more than 20 million impressions. (Ad Age composite: TikTok) ...

20th Century Studios New Yorkers are used to ignoring most stuff they see on the street, but a new guerilla marketing campaign for Alien: Romulus made even some New Yorkers pause. Spotted by ...

‘The Blair Witch Project’ transformed movie marketing with its groundbreaking viral campaign — and set the stage for the online promotional techniques of today.

Discover effective guerilla marketing strategies for small businesses with real-life Indian examples. Learn how creativity can outshine big budgets.

Now, after a year of experimenting and working in beta, IBM itself is publicly releasing its case study for using Adobe’s Firefly generative AI platform in its marketing and advertising content ...

Following guerrilla marketing success for the movie Smile, Charlotte Willcocks, head of strategy at agency Impero, tells us how to find your moment, make impact and get people talking.