Princess Diana’s perfume was a well-kept secret while she was alive … but we uncovered the details decades later ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The company intends to sell both its luxury segment, which houses brands such as Hugo Boss, Gucci and Burberry, and its ...

One of the most coveted scents is undoubtedly Le Labo Santal 33. It's genderless, smells earthy and rich, and has ...

We rounded up the best luxury perfume dupes that smell just like the pricey ones (from brands like Baccarat, Gucci, and Dior) ...

Well, you’re not wrong, although you’re probably smelling them on somebody a lot younger because grandma perfumes are Gen Z’s ...

Think the same It-Girl DNA as the OG formulation, with a brighter, vacation-like feel. According to Ratajkowski, it’s “summery and tropical” and reminds her of “last New Year’s when [she ...

Whether you purchase rollerball perfumes as a way to discover new scents or just need a midday scent tune-up, rollerball perfumes are a quick refresh for the busy beauty bee on the go. Not only can ...

Dakota Johnson is a longtime Gucci girl. She styled the brand's streetwear years before she became an ambassador in 2017. And even though her close friend Alessandro Michele left the creative ...

Below, the fragrances celebrities (and some royals!) swear by. Kim Kardashian: Black Orchid by Tom Ford As was once noted on ...

The rumor mill continues to swirl regarding Taylor Swift’s inevitable engagement to boyfriend Travis Kelce, and while we’ve got nothing to report on that front, we do have to report on the latest ...