"My love for fragrance deepened over time when I realized how transformative it could be and how the right scent can shift ...

With gender-neutral scents and formulas safe for sensitive skin, Octavia Morgan is changing how we experience fragrance one ...

From Billie Eilish’s Palo Santo Eau de Parfum to Ariana Grande’s gourmand spritz, these deals on coveted fragrances are too sweet to skip.

Mother’s Day is right around the corner, so don’t wait until the last minute to find something special for the woman who ...

Caring for the scalp, getting perfumed and enjoying, sending greetings and donating, getting ready for Independence Day, and ...

It’s been a long time since we’ve seen anything new from Chanel’s fragrance line; eight years to be exact. But good things ...

Santal 33 dupes aren't all exact replicas of the famed fragrance, but offer up a similar DNA and ~aura~. So if you wanna go ...

And as of a few weeks ago, another new addition to the Glossier lineup made it's debut: Glossier You Fleur, a salty, fresh, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best floral perfumes are more unique than you think, tapping into an array of moods and scent profiles—shop our seasonal ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...