For business journalists, understanding greenwashing is essential to holding companies accountable and helping cut through ...

The cement industry is one of the world's largest greenhouse gas polluters, responsible for 7%-8% of global emissions, around ...

Also known as green sheen or green marketing, greenwashing refers to ... to make sure they can substantiate any claims they make. Examples of greenwashing aren’t hard to find.

Fast fashion thrives on deception—and greenwashing is its favorite disguise. Discover how brands like H&M and Zara rebrand ...

We have you covered. Take inspiration from these ten brilliant content marketing examples on social media that perfectly blend creativity, strategy, and brand identity to create digital masterpieces.

Outdoor guerrilla marketing can take some pretty unusual forms. For example, the Seattle Mariners baseball team released 75 hot dogs via parachutes into the stands of T-Mobile Park as “Heaven Is a ...

For example, the switch to solar power will create ... Businesses are hopping on the... Five Green Marketing Strategies. As consumers become more environmentally conscious, ...

To understand the benefits of a business going green we must first understand what that term means. When a company makes a concerted effort to reduce its negative environmental impact that is ...

Or maybe you’ve purchased an “eco-friendly” cleaning product or a “green” skincare item ... too easy for companies to engage in a shady marketing practice called “greenwashing ...

Examples of greenwashing aren’t hard to find. For instance, a cosmetics company may add a little aloe vera or Vitamin E to its formula and label its products “natural,” even though it made no changes ...