Before you set up your first project, you need to decide which campaigns and channels you want to include in the reports you create. Because Looker Studio is a Google product, its best use is for ...

Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive ...

At its Cloud Next conference, Google Cloud today announced that it is unifying all of its business intelligence products under the Looker brand. Google’s $2.6 billion acquisition of Looker ...

Lloyd Tabb is keeping busy since Looker was sold to Google back in 2019. The latest open source project for the prolific computer scientist and his Google team is Malloy, a new language that’s based ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at ...

Search Engine Land » PPC » Google removes Auction Insights from Looker Studio Share This removal means you'll need to adjust your fields by September, as several competitive metrics are now only ...

Threat actors are abusing Google's Looker Studio (formerly Google Data ... These links, rather than representing a legitimate Google Data Studio project, are minisites that host links to pirated ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights. Google released a new guide on integrating Search Console and GA4. Combined data ...