To get insight into the state of SEO for news publishers, Shelley Walsh spoke with John Shehata, a leading expert in news SEO and digital audience development.

In today’s competitive digital marketing landscape, businesses are investing heavily in paid search advertising to gain visibility and attract customers. Google Ads stands at the forefront of this ...

You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical ...

AdPoint GmbH, based in Hannover, has garnered significant recognition in Germany's digital advertising landscape. Notably, ...

On the search front, Google introduced 'Project Mariner,' its latest Gemini chatbot integration, which enables deeper web search functionality and task automation.

The lightweight mobile page you have visited has been built using Google AMP technology ... to data collection on AMP pages ...

They have to move people who are skeptical, disinterested or opposed to the message – without discounts and loyalty programs and without the full suite of ad tech tools ... On platforms like Google ...

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Google and nuclear site developer Elementl Power announced this week that they will work together on three sites for advanced nuclear reactors. The tech company has been rushing to lock up energy ...

The longer it takes to convert, the higher the advertising costs tend to be, as businesses pay for repeated ad clicks before securing a sale. For example ... Campaigns combine multiple Google ...

Several business credit cards offer generous rewards rates on advertising, including Google Ads spend. When you're choosing a business credit card, it's important to consider all factors, including ...