Display keywords are one of the three content targeting options available for display and video campaigns in Google Ads. Those other options, by the way, are topics and placements.

Search ads, which are mostly Google ads, edged out display ads in 2015, with $26.53 billion to display's $26.15 billion. But this year, display ads will hit $32.2 billion to search's $29.2 billion.

Google is introducing a number of ways to “close the loop” between television and digital ads, between digital ads and in-store sales and across devices.

Google, Yahoo in display ad showdown Google's new DoubleClick ad exchange allows display advertisers to more easily target Internet users, which could challenge Yahoo's dominance.

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

Google does not get as much attention for its display ads, which include images, video and audio, even though those ads appear on YouTube and the million Web sites using Google’s display ad network.

Google appears to be testing display ads in Gmail. I discovered the following image ad in my own Gmail account this morning, and Google has since confirmed a test.

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

Google’s expansion of running AdSense style display ads across its own network has seen new ads within Google News, Google Image Search and other Google properties.

Google ad officials displayed new video ads formats that use leveraging Google Goggles, YouTube and Teracent technology at IAB's MIXX ad event in New York City Sept. 28.

Learn how Google matches your display keywords, how they function for content and audience targeting, ... Google Ads Display Keywords: Everything you need to know. Story by Jyll Saskin Gales • 1w.