Presumably the people at Google know, but they’re not telling. The last time Google’s brand identity made a change like this, the company was much more forthcoming about the strategic reason ...

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

Global head of brand and creative Andre Le Masurier has led an overhaul of the brand from within, clarifying its identity and ...

Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth.

In a landmark move set to redefine how brands engage with the future of search, AdLift today announced the launch of ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

Follow live updates from the Google I/O 2025. Get the latest developer news from the annual conference as Google is expected to reveal more on its AI tool Gemini.

Google Play launches a special experience in Roblox with special rewards for its Play Points members, called Diamond District.

Even though at the start of the unprecedented artificial intelligence race that kicked off at the end of 2022 and beginning ...

Introduction A mid-year brand review is an important exercise that helps organisations to evaluate their performance, realign ...

HVAC businesses don’t compete on services—they compete on meaning.  Here’s how one contractor stopped looking like a clone and became the only logical  choice in his market.

Several years after their last major rebrand, Zee and its channels and properties are reinventing themselves, by moving away ...