Britain's antitrust regulator said commitments it secured from Google in 2022 related to online advertising were no longer ...

One great ad can’t fix a broken backend. Focus on retention, not just acquisition. The lasting brands think long term.

Key sectors such as retail (-6.1%) and automotive (-4.0%) are set to cut ad spend this year, while ad spend growth across ...

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent originally projected in March), the sector should rebound next year with a 7.5 ...

It’s not clear how many employees are affected, but the offers were made to staff in Google’s search, advertising, research ...

Meta has sued the maker of a popular AI "nudify" app, Crush AI, that reportedly ran thousands of ads across its platforms.

Google has added a new section to its policy on pausing Google Ads accounts. It says Google "may pause your individual ...

A short-term setback gives investors a chance to buy this company, growing its share of a projected $1 trillion market.

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover ...