These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will ...

The phrase that best sums up Google's future is that advertising is no longer designed, it's trained. With AI, ads optimize themselves ...

Shoppable ads in Gmail may not be a fully rolled-out thing yet, but they could be. A new report details Google's testing of a ...

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

Google persuaded a judge on Thursday to delay a Texas jury trial over the technology giant’s digital advertising practices, ...

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

Holostenko & Partners is a digital marketing agency specializing in performance-driven Google Ads, SEO, and analytics. With ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...