These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions ...

The phrase that best sums up Google's future is that advertising is no longer designed, it's trained. With AI, ads optimize themselves ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Google is testing a new format for ads displayed in Gmail Gmail shows users tailored ads in the Promotions tab A video ...

Alphabet , faced with unprecedented threats from AI rivals, will be keen to assure investors this week that the company's own ...

For the quarter, Google is expected to post adjusted earnings per share of $2.17 on revenue excluding traffic acquisition ...

Alphabet has also been embroiled in an antitrust challenge after court ruled that the company illegally operated a monopoly ...

Executives of Meta and Google did not depose before the Enforcement Directorate (ED) on Monday and have now been given fresh ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

TelevisaUnivision CEO Daniel Alegre said the July-to-September quarter is tracking "in line with expectations," with ...

Perplexity AI CEO Aravind Srinivas introduces Comet, an AI-powered browser designed to revolutionize online information consumption. Comet distinguish ...