I decided to run a Google AdWords campaign to direct people to my book. It didn’t go exactly how I’d hoped.

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Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.

Google Adwords remains the biggest search advertising platform. At a conceptual level, a mobile AdWords campaign requires attention to planning, execution and analytics in the same degree as a ...

8 Things Wrong with Your Google AdWords Campaign You may think you’re getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here’s why.

Google has offered AdWords Campaign Experiments (ACE) for years. However, these new tools are designed to make reviewing and testing changes more accessible than ACE.

The Real Reason Your Google AdWords Campaigns Fail Google AdWords is key to a successful digital marketing plan, but only if you’re using it correctly.

Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year.

You don't have to spend a lot to get a lot. Google AdWords users and experts share hands-on advice on how you can improve the ROI on your AdWords campaigns.

Disruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords accounts. They found the following causes of failure: ...