Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Building a genius campaign on the Internet's largest ad network is easier than you think. Here's how to get started and build exposure for your site.

Wouldn't it be convenient to modify your Google AdWords campaigns while you're offline? Fortunately, you can do that (and more) with the AdWords Editor.

Google Insights for Search tracks how the interests of visitors to a Website change over time. Conversion Optimizer automates cost-trimming strategies within AdWords.

Getting bored with Google Adwords? Here are six unusual ways to use the platform that you probably haven’t tried yet.

Google AdWords is a highly effective marketing channel for brands to engage with customers. Within this article, we round up five advanced features that can help you gain that vital competitive ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of ...

“How much does Google AdWords cost?” It’s a reasonable question, and one we hear all the time, especially from… ...

AdWords turns 15 this month. The official birthday is October 23, but Google is celebrating the milestone today. Google’s not much of a stickler for exact birthdays, though; the company marked ...

Google’s line of dynamic features and ad sets is its way of helping with all the manual processes required to set up an effective AdWords campaign.

Some highly competitive businesses have to pay an average of $50 or more per click! Here are the top 25 most expensive keywords in Google AdWords (and why).