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Google Ads is an online advertising platform that allows advertisers to pay for ad space on Google-owned properties. The platform has been around since October 2000 and was formerly known as ...
Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.
On the "sell side" (the side of websites that have ad space to sell—like this one), the DOJ says Google's "DoubleClick for Publishers" ad server has an over 90 percent market share.
The DOJ argues that Google should sell AdX, or Ad Exchange, a platform for publishers to sell unused ad space in real-time. It also wants the company to offload Google Ad Manager, previously ...
Google has a publisher ad server called Google Ad Manager (formerly DoubleClick for Publishers, or DFP), which helps publishers sell ad space. It operates an ad exchange, AdX, that facilitates ...