Vitamins? Minerals? Botanicals? Extracts? Choosing the right supplements can be confusing. An expert offers five tips to help ...

COMMENT: Ahead of a Commons debate that could get oil companies banned from sponsoring museums and sporting events such as ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

What Is Paid Media: Types & Examples Confused between paid media and PPC? In this article, discover the different types of paid media on social platforms and websites.

After several centuries of interruption, the master-builder tradition has reemerged as design-build delivery. Thanks to ...

Proposals by Robert F. Kennedy Jr. and Bernie Sanders range from more disclosures in commercials to an outright ban.

What do talking utensils, floating parathas have in common? They are examples of surreal advertising. But will this work in ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Brand purpose has become a misunderstood buzzword, argues columnist Andrew Tindall. Treated as a consistent, emotional ...

The tragic case of a Good Samaritan from Sheffield began and ended with one sentence: “Chris was just trying to help.” ...

AI is now table stakes in adtech. It is increasingly integral to measurement, optimization, targeting, creative production, automation, and attribution. But while there’s no doubt that AI boosts ...