The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...

Jim Parkinson, the designer behind Rolling Stone's iconic logo, has died at 83 after a long battle with Alzheimer’s, his friend confirmed.

James Piot has been all over the world with LIV Golf, but this week he's on the PGA Tour. His logos tell that story, too.

The Detroit Red Wings will unveil a new center-ice logo at Little Ceasars Arena in 2025-26 as part of their Centennial celebration. The team is asking fans to vote for one of two designs.

The Detroit Red Wings revealed their centennial logo, celebrating 100 years of the team this upcoming season.

The Detroit Red Wings have unveiled a new logo ahead of the team's 100-year anniversary celebration.

Zohran Mamdani’s campaign had a visual language like no other, drawing on hand-painted bodega signage and New York iconography in a completely fresh way.

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

The Cleveland Charge unveiled a brand evolution complete with new logos and a retail collection. Over the past few years, as the Cleveland Charge explored a brand refresh, they landed on a few ideas ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 years.

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s original look.