women account for 24% of the science, technology, engineering and math work force. The popular ad featuring the trio of inventive girls is ironically set to the decidedly misogynistic Beastie Boys ...

It’s an ad for a set of interactive toys and books that ... According to a report on women in science and engineering from the National Science Foundation, girls tend to lose interest in science ...

Now at Stanford University, the three women have teamed up to form Maykah, a startup aiming to create toys that encourage young girls to study science, technology, engineering and math.

GoldieBlox specializes in engineering and construction toys for girls, and in the ad for the “Princess Machine ... particularly in the fields of science, technology, engineering and math.” ...

It revealed the store's "Girl Toy" section, featuring princess gear and mini-tea sets, and the "Boy" section -- chock-full of Science Museum brand kits. As the Guardian reports, Boots initially ...

was tasked with rescuing Princess Peach—or toys related to transportation or adventure. About 32 percent of the ads featured both boys and girls, but even some of those relied on lazy gender ...

Dallasite and scientist Kristen Wells-Collins has made it her business to encourage young girls to ... kids “the science foundation of beauty using the Black to the Lab toy.” ...

Having analysed over 600 toy commercials broadcast in the UK over the past 10 years, they observedstriking differences between the music in ads targeting boys and those targeting girls.

With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist cliches. According to a study published in the journal PLOS One, these stereotypes are reflected ...

women account for 24% of the science, technology, engineering and math work force. The popular ad featuring the trio of inventive girls is ironically set to the decidedly misogynistic Beastie Boys ...