It’s an ad for a set of interactive toys and books that ... According to a report on women in science and engineering from the National Science Foundation, girls tend to lose interest in science ...

women account for 24% of the science, technology, engineering and math work force. The popular ad featuring the trio of inventive girls is ironically set to the decidedly misogynistic Beastie Boys ...

Now at Stanford University, the three women have teamed up to form Maykah, a startup aiming to create toys that encourage young girls to study science, technology, engineering and math.

It revealed the store's "Girl Toy" section, featuring princess gear and mini-tea sets, and the "Boy" section -- chock-full of Science Museum brand kits. As the Guardian reports, Boots initially ...

GoldieBlox specializes in engineering and construction toys for girls, and in the ad for the “Princess Machine ... particularly in the fields of science, technology, engineering and math.” ...

Dallasite and scientist Kristen Wells-Collins has made it her business to encourage young girls to ... kids “the science foundation of beauty using the Black to the Lab toy.” ...

women account for 24% of the science, technology, engineering and math work force. The popular ad featuring the trio of inventive girls is ironically set to the decidedly misogynistic Beastie Boys ...